Liked it. The set is really impressive! But later, was thinking - what's second nature about Nokia mobile phones? Is second nature a strong proposition for the brand? Is having it second nature or using it second nature or both? How do you attribute a 'habit', a behavioural pattern and an individual/internally driven one at that, to a possession? Do you then own the Nokia phone because simply it's something you don't have to think about? And if it's really something you don't have to think about, why bother with choice?
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