Attended a 'breakfast club' meeting organised by the British Council this morning. Charles Wigley, Chairman of BBH Asia Pacific spent 45 minutes presenting his case - Is advertising dead?
My takeaway: Message-driven ads will become a thing of the past. The future calls for ads that are rich in content, engaging enough to be self populated and something that allows for consumer participation and/or conversations...
... am thinking of the poly girl whose mobile phone and then content was stolen. That was properly a darn good example of the ad of the future.
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3 comments:
Spot on... what do you think of this?
http://vmarketing.wordpress.com/2007/03/05/user-created-advertising/
Some thoughts i penned a couple of months ago.
How's the little one now?
I think the agencies of the world are ready to face down the challenges of web 2.0 but "Of course the manufacturer must be brave and confident enough to let go" summarises why we aren't seeing more of it.
Little one is getting better - he looks like a big head on sticks now but we think he can be fatten up nicely over the next few weeks. Think "Genetics"!
Genetics? Huh? You're sooooo slim ;-)
oh, you mean the big one.
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